The Shell V-Power Racing Team and Rheem Australia have today announced the renewal of the long-standing partnership, marking a decade of collaboration between two iconic Australian brands.
The renewed agreement will see Rheem continue as a key partner of the Shell V-Power Racing Team, extending a relationship that has delivered success on and off the track.
Throughout the past 10 years, the partnership has brought together shared values of performance, reliability, innovation and Australian manufacturing heritage. Rheem branding will continue to feature across the Shell V-Power Mustang and team apparel, as well as across the team’s digital platforms.
Shell V-Power Racing Team CEO Megan Foster said the milestone reflected a deep alignment between the two organisations.
“Reaching 10 years with Rheem is a significant milestone for our team and we couldn’t be prouder to be celebrating this renewal,” Foster said.
“In motorsport, longevity in partnerships speaks volumes and Rheem has been with us through so much success in the past which we know will now continue into the future. Their commitment to performance, technology and Australian manufacturing mirrors everything we stand for as a team.”
Rheem Australia Marketing Director John Collignon said the partnership has been a powerful platform to connect with fans, customers and the broader Australian community.
“The Shell V-Power Racing Team represents innovation and expertise in everything that it does and it’s those values that align perfectly with our expert team here at Rheem.
“Over the past decade, this partnership has allowed us to engage with motorsport fans and showcase our commitment to quality and reliability. We’re proud to continue this journey into the next chapter.”
The partnership has also delivered meaningful fan activations, digital content and B2B engagement opportunities, reinforcing Rheem’s presence across motorsport audiences and Australian households.
