THE Shell V-Power Racing Team is proud to welcome 4Cabling on board as a partner ahead of this year’s Enduro Cup.
4Cabling is a leading data communications solutions provider, delivering end-to-end infrastructure and connectivity support to businesses, contractors, and consumers nationwide.
The partnership comes as 4Cabling marks its 20th anniversary.
The award-winning, 100% Australian-owned business was founded as an ecommerce operation based in a small warehouse in Marrickville, NSW in 2006.
Two decades on, it now has five centres in Sydney, Melbourne, Brisbane, Perth and Auckland, New Zealand, and a global customer base.
“We’re excited to partner with 4Cabling, a company that shares our passion for innovation and success, and the high value it places on team culture,” Megan Foster, Shell V-Power Racing Team Chief Executive Officer, said.
“Their decision to join us highlights the value that our team can generate for partners, whether it is through building B2B relationships or the ‘halo’ effect of rewards and experiences that can only be delivered by Australia’s most exciting sport.”
Its partnership with the Shell V-Power Racing Team marks the first time that 4Cabling has ventured into the Repco Supercars Championship, Australia’s premier motorsport category.
“It’s an honour for 4Cabling to partner with a team as iconic as the Shell V-Power Racing Team,” Steve Drummy, 4Cabling Chief Executive Officer, said.
“Our customers are at the centre of 4Cabling, and this partnership gives us another way to strengthen those connections, reward their loyalty and create experiences that go beyond the products and solutions we provide every day.”
To celebrate the partnership, 4Cabling will hold a nationwide customer event across its Australian branches on October 6, giving customers the opportunity to be part of the celebrations and experience the partnership first hand.
Our multi-year partnership begins with the upcoming The Bend 500 at Shell V-Power Motorsport Park with the 4Cabling logo to appear on the headlights and rear bumpers of Car 17 and Car 38.
Brodie Kostecki and Todd Hazelwood are the reigning champions of Supercars’ annual 500km endurance race, while Kostecki is also mathematically locked into the Repco Supercars Finals Series which begins after the Repco Bathurst 1000 in October.
